Randy Lane | Digital Marketing Leader | Fayetteville, AR

Digital Marketing Leader  ·  Fayetteville, AR

MARKETING
LEADERSHIP

built across 22 years of diverse experience.

Randy Lane

Marketing and digital strategy leader with 22 years of experience. Currently leading enterprise web strategy for a Fortune 500 transportation company, directing site migrations, building analytics frameworks, and connecting digital performance to business outcomes. Before that, CMO and VP-level roles in banking and business consulting. The background spans web strategy, content operations, creative direction, and cross-functional team leadership, grounded in a career that started in broadcast journalism and the US Navy.

Current stack

AEM  ·  Adobe Workfront  ·  GA4  ·  GTM  ·  Google Data Studio

cross-functional leadership  ·  marops  ·  digital roadmapping  ·  ux strategy  ·  content systems

Current role

Sr. Manager, Web Strategy
Fortune 500 · Transportation

Based in

Fayetteville, AR
Northwest Arkansas

Experience

22 years

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Whether you're looking to fill a marketing leadership role or have a project that needs a strategic hand, I'd love to hear what you're working on.

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